If you’re new to selling online you might ask, what is blogging? A blog can be a standalone website or section of a website, where you can publish articles or short-form content that’s regularly updated. As a digital business, you can use a blog as an effective digital marketing channel for selling online.
There are many benefits to business blogging, including familiarising consumers with your brand with a low-cost approach, positioning your brand as an industry leader in a measurable way and directing traffic to your website. Here we’ll take you through several reasons why you should blog and how you can take advantage of these benefits when you’re learning how to sell online.
Build brand awareness
A business blog is an ideal place to publish content that you want to share with your customers and potential customers. The point is to share your blog posts not just publish them and hope that someone comes across them on their online journey.
You can post links to your blog posts on your business social media platforms so that the relevant audience can find it and easily share it among their peers. This will drive traffic to your website, which is your marketplace when you’re selling online.
Become an industry leader
You are the specialist within your business and as a subject matter expert, you can build trust in your business by illustrating your knowledge to your potential customers using a blog.
A business blog can also offer added value for your customers, with content such as hints and tips, you can provide the answers to the questions your customers are asking. You can give them a reason to choose your business over competitors who are also selling online, as well as providing a positive user experience.
A cost-effective marketing method
Blogging is a cost-effective method of marketing your online business, particularly when you compare it to other methods such as online advertising or print. You can keep blogging costs down by keeping the content production in-house, rather than paying an agency to provide content for your online business.
It’s been proven that marketers who prioritise blogging efforts are 13 times more likely to see positive ROI. [1]
Optimise your position in search engine results (SEO)
Search Engine Optimisation (SEO) is essential to learn about when you need to know how to sell online. It’s vital that you drive traffic to your website; blogging is one way to appear higher up in online searches. Search engines favour fresh and relevant content, you might not update your product pages regularly but you can update a blog.
Every blog post is a new page for search engines to crawl and index, provided that your blogs posts are relevant and unique, this will go some way in helping you reach the top of search engine results pages.
These are just a few reasons why, if you’re thinking about how to sell online, you should consider using blogging to improve your small business sales.
[1] Source: https://www.hubspot.com/marketing-statistics
