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June 5, 2019
SEO is a big topic in the digital world, so we’ve created a quick guide to help you get started and get that hard-working website of yours found on Google… Read more →
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April 1, 2019
Securing a prominent ranking position in search engine results pages (SERPs) for relevant keywords and phrases is an essential marketing objective for most businesses. Although many of the top-ranking positions… Read more →
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March 29, 2019
Based on recent research, users spend 2 – 3 seconds deciding whether to read an article. Even if they do click, many will abandon a post without reading the whole… Read more →
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March 27, 2019
Keyword research methods are a vital component of any SEO strategy. You need to know which keywords are going to give you both high value in getting visitors to your… Read more →
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March 13, 2019
We find ourselves fully immersed in the era of digital marketing and the rise of platforms including Instagram and YouTube over the last few years has been meteoric. Although it… Read more →
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March 11, 2019
Shaping and implementing a successful social media advertising strategy is about much more than simply amassing large numbers of likes and followers. Too many businesses try too hard to engage… Read more →
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March 6, 2019
In a 2018 study, PwC found that 77% of consumers prefer to use a voice assistant when searching for something online [1] Over three-quarters of consumers think that using a… Read more →
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March 4, 2019
The way we view influencer marketing needs to change. A substantial shift has occurred within the last year, largely prompted by the prevalence of fake followers and covert influencer advertising… Read more →
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February 26, 2019
It is a common misconception that all online influencers have large social media followings, but this thought process fundamentally conflates popularity and influence. As influencing necessitates a change in behaviour,… Read more →