When starting an online business, it’s vital to raise awareness of your website and the service and/or products you offer. In an ideal world, you will build an online community…. Read more →
Category: Marketing
Going for a premium pricing strategy
Whether you are a sole trader, an SME or a corporate, your pricing strategy will contribute significantly to the ultimate fate of the enterprise. Implementing a premium pricing strategy could well be a very profitable move for you…
Create your first website with this beginner’s guide
The vast majority of businesses already have a website of their own. But if you a new start-up or are one of the few that would like an online presence… Read more →
Discover simple, do-it-yourself SEO
We know getting started with Search Engine Optimisation(SEO) can be mind-boggling so we’re super excited to introduce rankingCoach, a step-by-step DIY SEO tool designed specifically for small and medium businesses…. Read more →
What is SEO and how can I exploit it on my website?
Understanding how to boost your website’s SEO can enhance the prominence of your business in search engine results pages (SERPS). So, if you have found yourself asking, ‘what is search… Read more →
Is your site worth regular website maintenance? Reward it with 7 must-dos
Websites perform a vital function for many businesses and website maintenance is no exception. The more professional a website is, the more value it can generate. Sites offer brand exposure,… Read more →
What is WordPress and what’s free about it?
WordPress is one of the most powerful content management systems in the world, powering over 26% of all websites. Most people will know WordPress as a vehicle on which you… Read more →
Can you run your campaign with these free marketing tools?
A marketing plan is essential for any successful business, whether you are a start-up, or you have an established business already up and running. A good marketing plan will help… Read more →
Make your e-commerce business communication effective.
Effective business communication starts from the first contact with a potential customer and extends throughout the lifetime of the relationship. This requires a balance between efficiency, which benefits you –… Read more →