Advances in technology mean that you no longer need to know how to write complex code to build a functional website… with the help of our Website Builder, you can create a professional website in a matter of minutes. Although they say that when something sounds too good to be true it probably is, in this case, provided that you keep your target audience in mind throughout the design process, our comprehensive Website Builder has all the tools you’ll need to successfully begin your online journey.
Here are a few key steps to creating an outstanding website for your business.
Deliver seamless and intuitive e-commerce functionality
One of the primary advantages of using our Website Builder to create an e-commerce store is that all the intricate work has already been completed for you. You won’t need to invest time setting up separate payment functionality and shopping cart software, so you’ll be free to think about which additional features your audience will appreciate.
From order tracking capabilities to customised shipping options, delivering an experience that your audience finds enjoyable and valuable will help you to build brand loyalty and effectively channel as many visitors as possible through your sales funnel.
Previewing and testing before publishing
It can be tempting to want to hit the publish button as soon as your design is complete, however, it is important to thoroughly test that every element is functioning properly to avoid frustrating your visitors. From ensuring that your site navigation buttons are working, to thoroughly proof-reading for spelling, grammar and SEO issues, double-checking your efforts at this stage will help you to launch a website that you can be proud of.
The good news is that if something isn’t quite right, our Website Builder will offer a variety of simple fixes that won’t keep you offline for too long. You can also preview how your website will look when it’s live, so take this opportunity to ensure that every element on each page has been designed with your ideal customer in mind.
Think about Search Engine Optimisation (SEO)
Once you’ve created your site with Website Builder, you can easily integrate analytics and SEO tools to effectively track and evaluate how well your site is performing. There are a variety of metrics you could choose to monitor but focusing on a few key areas, such as your bounce rate, click-through rate and conversion rate will help you to build a detailed picture of what’s working well, as well as highlighting any areas that might benefit from some additional refinement.
Conducting some keyword research and incorporating these words and phrases into your on-site copy and content will help you to expand your reach and ensure that every one of your potential customers knows who you are, what you do and how your products and/or services will add value to their business.
You will also find it valuable to conduct a technical SEO audit, which will highlight any crawl errors, broken links and duplicate content issues. These problems could affect your site’s performance in search engine results pages (SERPs) and addressing them as early as possible will ensure that your audience is benefiting from the best possible experience that you can deliver.
So, if you need a website (which every business does these days!) try Website Builder – you’re sure to be impressed with the ease at which your website will take shape, and the tools available to make it look and perform like it was professionally built.
